Strategic Value Positioning: Why Do We Need Tailored Deployment Solutions?

Hospitals and campuses, as two distinct high-density pedestrian flow scenarios, have fundamentally different demands for pharmacy vending machines. The hospital setting focuses on the continuous extension of medical services, while the campus setting emphasizes preventive healthcare coverage. According to the Smart Medical Terminal Market Report, deployment solutions designed for specific scenario characteristics can achieve over 40% higher device utilization rates compared to generic solutions, with an average reduction in investment payback period by 5–8 months.

Hospital Scenario: A Tripartite Collaborative Strategy

1. Golden Triangle Model for Location Selection

• Emergency waiting areas: Configured with first-aid kits, basic dressings, and disposable medical devices.
• Inpatient department elevator lobbies: Provide nighttime essentials, personal care products, and nutritional supplements.
• Outpatient pharmacy extension zones: Divert patients with routine medication pickups to alleviate peak-hour pressure.
  Key data: Devices located in emergency zones account for 42% of daily transactions between 18:00 and 8:00 the next day.

2. Tiered Medication Configuration System

• Tier 1 (Emergency): Band-Aids, disinfectant wipes, pain relievers, and fever reducers.
• Tier 2 (Chronic Disease Support): Blood pressure monitor batteries, blood glucose test strips, medical masks.
• Tier 3 (Convenience Medical): Hot/cold compresses, medical ice packs, digital thermometers.
  Professional recommendation: Establish a synchronization mechanism with the hospital’s HIS system for medication catalogs.

3. Closed-Loop Operational Management Design

• Three daily manual inspections (8:00, 14:00, 20:00).
• Shared warehousing and logistics systems with hospital support services.
• Establishment of a remote pharmacist consultation video channel.
• One-touch emergency call response to nursing stations.

Campus Scenario: Building a Four-Dimensional Health Ecosystem

1. Networked Layout Strategy

• Dormitory areas: Basic medications and hygiene products (configured per building).
• Teaching areas: Products for mental alertness and eye fatigue relief (configured per teaching building cluster).
• Sports venues: Supplies for sports injury management (configured in key venues).
• Libraries: Silent health products (configured per floor).

2. Health Data Linkage Model

• Integration with campus health record systems.
• Automatic推送 of seasonal epidemic prevention products.
• Special health套餐配置 during exam periods.
• Dedicated product supply during sports events.

3. Educational Integration Innovations

• Launch “Health Knowledge Q&A Discount” campaigns.
• Collaborate with medical schools to establish practical teaching points.
• Regularly publish campus health consumption white papers.

Technical Implementation Key Points

Hardware Customization Requirements

• Hospital version: Must obtain Class II medical device certification, equipped with biometric medication retrieval systems.
• Campus version: Enhanced anti-misuse design, integrated campus card payment systems.
• Common standards: Compliant with IP54 protection rating, operational in wide temperature ranges from -20°C to 50°C.

Software Platform Architecture

• Multi-terminal linkage: Interconnected data across mobile phones, computers, and medication vending machines; device status, sales heatmaps, and alert information accessible anytime.
• Three-tier permission management: Operator/scenario manager/regulator.

Implementation Roadmap

Phase 1 (1–2 Months): Feasibility Verification

• Form a cross-departmental project team.
• Conduct in-depth scenario.
• Select 1–2 pilot locations.

Phase 2 (3–6 Months): Pilot Operations

• Complete device customization and deployment.
• Establish standardized operational processes.
• Collect comprehensive operational data.

Phase 3 (7–12 Months): Scalable Replication

• Optimize the business model.
• Develop an expansion plan.
• Establish regional service centers.

Key Success Factors: The critical aspect of the hospital scenario lies in seamless integration with existing medical services, while the campus scenario focuses on building a prevention-oriented health management ecosystem. Choosing a partner with both medical qualifications and retail technology experience will significantly reduce project implementation risks. It is advisable to prioritize device platforms that support modular upgrades to adapt to the rapid changes in medical policies and technological advancements over the next three years.